Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America’s most loved, creamy and crave-worthy hummus with some of America’s favorite bold-flavored brands. Sabra’s newest varieties take snack time to the next level, offering heat, smoke, spice, and Texas-style Barbeque flavor to pair perfectly with everything in the pantry.
“These outstanding dips are for the big flavor fans out there,” said Sabra’s Global Chief Research, Development, and Sustainability Officer Olugbenga Diyaolu. “As we reach for snacks more often, we want more from them… more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips! Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavor Sabra is bringing to the table. If you have Sabra hummus in the fridge, you’re always snack-ready.”
Sabra is hacking better-for-you, every-day snacking with the introduction of new varieties in lip-smacking combos. By pairing hummus with some of America’s favorite flavors, the brand is enticing both hummus lovers and newbies alike with craveable, indulgent, feel-good snack options. First to feature the #1 hot sauce in the world*, Frank’s RedHot, Sabra Buffalo Hummus brings the perfect blend of flavor and heat to an indulgent, creamy hummus. Sabra Southwest Hummus makes it simple to satisfy any afternoon taco craving; and Sabra BBQ Hummus inspired by Stubb’s pairs the creamy plant-based dip with an unforgettable bold Texas-style Barbecue flavor, bringing a bit of sweet and a bit of heat to America’s favorite hummus.
