Wild Planet Foods, pioneer of sustainably caught seafood that aims to transform fishing into a force for good, recently announced the introduction of five new seafood items to Whole Foods Market shelves nationwide. Known for delivering unparalleled taste, Wild Planet brings these new SKUs to shoppers looking to make a positive impact on their health and the planet’s by purchasing high-quality, premium canned seafood products that prioritize sustainability.
The fishing industry continues to face criticism due to the depletion of fish in our waters, with 34.2% of global fish stocks being overfished and about 22 billion pounds of food killed and discarded due to non-selective harvesting methods1. Wild Planet uses selective harvesting methods that target just one species at a time to help eliminate bycatch (species unintentionally caught in the process of fishing a targeted catch). Whether that means catching tuna without nets and only using a pole & line, or sourcing from well-managed and highly respected fisheries for salmon and mackerel, sustainability begins and ends with selectivity, diligence, and care.
The future of our oceans relies on responsible fishing, which is why Wild Planet partners with small-scale fishermen and fishing families who share our mission in respecting the planet by only taking what it can give and wasting nothing taken. To continue educating consumers about the importance of these methods and deliver the best quality, sustainably caught seafood products to the masses, Wild Planet is expanding on its existing lineup at Whole Foods with delicious, ready-to-eat options.
