BANGKOK, 05 MARCH 2021 – THAIFEX – Anuga Asia 2021 will take on a new extended format – Hybrid+, where its programmes will start from May and extend all the way to late September when the physical event will take place. The dates of the physical event will be from 29 September to 03 October.
With Hybrid+, participants can kick start their THAIFEX – Anuga Asia journey from May 25 – 29 with THAIFEX Virtual Trade Show (VTS) – a 365-day initiative by the Department of International Trade Promotion. VTS welcomed 1,080 online registrants from 77 countries in their first edition in 2020, of which 752 buyers were successfully matched with their target exhibitors. Other digital initiatives, including online matchmaking and webinars, will continue to engage local and international participants from May through September when the physical event takes place with additional elements such as live streaming.
The Organisers opined, “The Hybrid+ model is our response to the industry’s call for continual business engagement until physical convening can be done in a much safer environment. We have been fine-tuning our programme offering by working closely with industry players to understand their needs better, so that we are equipped to support them in this new normal.”
The global rollout of the COVID-19 vaccine positively signals the start of the road to recovery and the ease into the new normal, as well as increase the confidence in regional travel. As of today, the current sign up for the show is strong. More than 70% of past exhibitors have committed to the show, reflecting the wish of the industry to have the event this year.
“We believe that this enhanced hybrid event format will benefit our exhibitors and visitors. Our continuing focus on innovation and delivering the best values to the industry, is our formula to stay engaged and always be ready to face new challenges,” said the organisers of THAIFEX – Anuga Asia.