“At Bel Brands USA we have a continued commitment to bringing forward great tasting cheese options that meet our consumers’ evolving needs, including expanding our portfolio to plant-based offerings” said Shannon Maher, Chief Marketing Officer at Bel Brands USA.
“Plant-based snack cheese offerings to-date lack a true dairy flavor and texture. We recognized this gap and went to work to develop this delicious snack so that every cheese-lover has the opportunity to enjoy Babybel.”
Mimicking the taste and texture of the firm’s Mini Babybel, Bel Brands says this new snack was crafted to taste like Mozzarella cheese and offers a good source of calcium and B12.
Perhaps one of the most recognizable aspects of a Babybel is its iconic red wax coating. To leave consumers in no doubt about its plant-based nature, but still stay true to the brand, Bel Brands has opted for a green wax jacket for the snack.