Beyond Meat and PepsiCo have announced that they will launch meatless jerky products as the first product.
The new product is available in three flavors: original, hot and spicy, and teriyaki. Protein from peas and mung beans serves as the base for the jerky.
Beyond and Pepsi announced the joint venture more than a year ago to create plant-based snacks and beverages together. The partnership gives Beyond, a relatively newcomer to the food world, the chance to leverage Pepsi’s manufacturing and marketing expertise for new products.
At the same time, Pepsi can deepen its investment in plant-based categories – which are growing increasingly crowded – while working with one of the top creators of meat substitutes. It also helps Pepsi work toward its sustainability and health goals.