MASTIKA is the world’s first uncoated, sugar-free, and aspartame-free Natural Premium Mastic Flavored chewing gum. The dedication of the company to crafting the perfect chewing experience has led them to select only the finest ingredients and elaborate packaging.
With a flavor that lasts over an hour, MASTIKA offers a luxurious chewing experience that is unmatched by any other brand. This gum is designed for the sophisticated women who appreciate quality and are willing to pay for it. We asked the details of its success story to Nael EL Shaar, Founder & Owner of THE MASTIKA GUM CO.
Could you please detail your company and your products? What makes THE MASTIKA GUM CO unique in the industry?
THE MASTIKA GUM CO is a pioneering luxury confectionery company, with a unique focus on mastic as our main product, catering to the discerning high-class segment and Royal Families of the MENA region.
Our brand, MASTIKA, sets itself apart from competitors, as we proudly boast that our gum is sugar-free and aspartame-free, made with natural flavors that offer a long-lasting flavor experience of approximately one hour. Our commitment to quality and excellence is reflected in every aspect of our product.
Our dedication to providing premium quality, natural and healthy products to our customers has been the driving force behind our success. Our brand MASTIKA has become synonymous with luxury and elegance, and we have gained recognition as the go-to brand for Royal Families in the MENA region.
As the first company to offer such a luxurious and exclusive product in the confectionery sector, we have earned a reputation for excellence and are proud to serve a discerning clientele. At THE MASTIKA GUM CO, we believe that our commitment to quality, taste, and health sets us apart from the competition and positions us as a leading player in the industry.
We believe that luxury and healthy living can coexist harmoniously. Our commitment to excellence in every aspect of our business has earned us a reputation as the leader in the luxury confectionery industry, and we are dedicated to maintaining this position for years to come.
What are the main features of your products and their positive effects on human health?
At THE MASTIKA GUM CO, we take great pride in our unwavering commitment to quality and wellness. Every aspect of our product has been carefully crafted to offer a superior gum that is unmatched in the industry.
Our use of natural mastic and xylitol reflects our dedication to utilizing only the highest quality ingredients. Mastic is known for its unique flavor profile and impressive array of health benefits. Xylitol, a natural sweetener, is scientifically proven to promote oral health and aid in digestive function.
MASTIKA offers a luxurious chewing experience that merges the exceptional taste of mastic with the added health benefits of xylitol. Our ingredients are rich in antioxidants, promoting a healthy body and mind.
We understand that today’s consumers are discerning and demand products that are not only enjoyable but also beneficial for their health. That’s why we have made it our mission to prioritize wellness in every aspect of our product.
We are proud to offer a gum that not only provides a premium sensory experience but also supports overall health and wellbeing. Experience the difference with MASTIKA GUM – the epitome of luxury and wellness.
Can you tell us about your product development capability, product range and capacity?
Absolutely, we take great pride in our product development capability, which has enabled us to create the world’s first luxurious natural mastic flavored chewing gum.
Our team of experts includes highly skilled researchers, product developers, and designers who are dedicated to continuously improving and expanding our product range. We are committed to using only the highest quality ingredients to create our products, ensuring that we deliver a truly luxurious and unique chewing experience to our customers.
In terms of our product range, we offer a diverse selection of natural mastic chewing gum flavors products that are designed to meet the varying tastes and preferences of our customers. We are also constantly exploring new natural ingredients to add to our product line, ensuring that our customers always have access to the latest and greatest offerings in the market.
Furthermore, we have the capacity to produce large quantities of our natural flavored mastic chewing gum, which enables us to meet the demands of our customers while maintaining the highest quality standards.
Our state-of-the-art manufacturing facility is optimized for efficiency and scalability, allowing us to produce our products without sacrificing quality.
Overall, we are confident in our product development capability, product range, and capacity to deliver high-quality natural mastic chewing gum products to our customers. We are committed to staying at the forefront of the market and continuously improving our offerings to meet the evolving needs and preferences of our customers.
Could you detail your export business? What percentage of your production goes to abroad and which markets are your main markets, which ones are you targeting?
At THE MASTIKA GUM CO, we have achieved impressive success in our export markets, with 90% of our sales coming from selective shops, pharmacies, coffee shops, and Amazon in the GCC and USA. Our commitment to offering a premium and unique product has resonated with customers around the world, and we are proud to have established ourselves as a leading brand in the chewing gum industry.
Looking ahead, we are excited to expand our reach even further and are actively seeking strong and financially stable distributors in North Africa and Europe. Our aim is to establish a long and fruitful business cooperation with these distributors, focusing on Class A clients in those countries.
We believe that building strong relationships with our partners is key to our continued success. We are dedicated to working closely with our distributors to ensure that our products reach customers in the best possible way. If you are a distributor who shares our commitment to quality and innovation, we would love to hear from you and explore the opportunity of working together to bring MASTIKA to even more customers around the world.
Do you have any plans to develop new products?
We are proud to offer innovative and luxurious products that push the boundaries of the industry. Recently, we launched a limited edition Natural Premium Flavored Mastic Chewing Gum with Edible 22 carats gold sourced from the world’s oldest gold manufacturing company, based in Florence since 1600.
This exceptional gum represents the ultimate in luxury and indulgence and is a true testament to our commitment to providing our customers with unparalleled experiences.
We are always striving to innovate and provide our customers with the very best in quality, taste, and experience. Stay tuned for our upcoming launches and join us in elevating your chewing experience to new heights.
Is there anything that you would like to highlight for the name of THE MASTIKA GUM CO or for the sake of the industry?
Absolutely! At THE MASTIKA GUM CO, we are proud to be pioneers in the confectionery industry with our premium natural mastic chewing gum. We have taken a traditional ingredient and transformed it into a luxurious and healthy indulgence that is unlike anything else on the market.
One of the things that sets us apart is our commitment to quality and wellness. We use only the highest quality natural ingredients, such as mastic and xylitol, which are known for their antioxidant, digestive, and oral health benefits. This dedication to using the best ingredients is at the core of everything we do, and we believe it is what sets us apart in the industry.
Additionally, we are constantly pushing the boundaries and exploring new ways to innovate and provide our customers with the very best. From our limited-edition gold-infused gum to our upcoming collagen-infused gum, we are committed to offering unique and luxurious experiences that go above and beyond traditional chewing gum.
At THE MASTIKA GUM CO, we are proud of what we have achieved and are excited about what the future holds. We believe that our commitment to quality, innovation, and wellness will continue to set us apart in the industry and help us grow as a brand.
Which exhibitions will you attend in this year?
We will be present in Riyadh in September 2023 at FOODEX SAUDI.