Bel Brands, maker of beloved cheeses, Babybel, The Laughing Cow, Boursin and more, confirmed details today on plans for continued growth in the plant-based cheese category. Babybel Plant-Based will hit shelves nationwide next month as the newest innovation available in Bel’s exciting lineup of dairy-free offerings, joining Boursin Dairy-Free and Bel’s wholly-plant-based product line, Nurishh.
Bel is pleased to announce details on the following innovations to its plant-based cheese portfolio:
Babybel Plant-Based: Mimics the same great taste fans have come to know and love from Babybel, now in a certified plant-based, non-GMO project verified, and certified vegan snack the whole family will love! Babybel Plant-Based joins the goodness of Babybel with a soft, smooth, and creamy texture, developed to taste like Mozzarella cheese. Babybel’s signature red wax coating is changing colors to an iconic green, so it’s easy for families and kids to identify.
Nurishh Portfolio Expansion: Guided by Bel’s French cheese-making expertise, Nurishh strikes the balance of genuine cheesy taste, functionality (meltability, spreadability) and comfort with plant-based goodness. Bel is expanding its current line-up of Nurishh plant-based offerings this spring with new flavors and formats available including:
The Laughing Cow Plant-Based: Certified plant-based and vegan, The Laughing Cow Plant-Based will deliver a great taste and the creamy deliciousness consumers know and love. Bel is excited to introduce The Laughing Cow Plant-Based to consumers in 2023.
“It’s no secret in the dairy industry that cheese is one of the most technically challenging spaces for dairy alternatives because of its complexity. And the plant-based cheese category has largely struggled to deliver offerings that are delicious, accessible and meet consumers’ expectations of cheese – until now,” said Katie Halgerson, Babybel Development Platform Manager at Bel Brands USA. “We’re proud to give every cheese-lover an opportunity to enjoy the melty texture, creamy goodness and rich mouthfeel of their favorite Bel cheeses, including expanding our line-up of product offerings to Babybel, bringing our delicious flavor and palm-sized playfulness to the plant-based world.”
