Introducing innovative and sustainable food solutions is one of Fazer’s strategic priorities, and to this aim, the company introduces a delicious addition to its offering. Fazer offers consumers in Singapore the unique opportunity to taste a product that includes Solein®, protein created out of thin air made by Solar Foods, a Finnish food technology company on a mission to revolutionise global food production. In 2022 Solein® received its novel regulatory approval in Singapore which makes it the first country in the world where consumers can enjoy products with Solein®. Solar Foods has a novel food approval process in progress for Europe and the approval is expected to be received by the end of 2025.
“Innovating for a more sustainable food system requires a fearless approach; it means pioneering solutions and venturing new unexplored possibilities. Fazer Taste the Future snack bar is the first ever packed consumer product where Solein® is used. At Fazer we are continuously looking for opportunities to innovate for a more sustainable future, which is also why we have invested in Solar Foods, the Finnish start-up behind Solein®,” says Heli Anttila, VP, New Product Development at Fazer Confectionery.
Fazer Taste the Future dark chocolate snack bar contains strawberries, hazelnut and Nordic oat puffs high in fibre. The snack bar is powered by Solein®, a highly functional, nutritious and versatile ingredient that enriches the flavours and makes the bar high in iron. The snack bar is also palm oil free.
“This is an exciting moment for us working with Fazer – the very first time people can try Solein® within a consumer snack. This also demonstrates the potential of Solein® as a sustainable and nutritious fortifier. With this introduction in Singapore, we are getting valuable customer feedback on Solein’s viability in a new product category and also get a sense of the consumer acceptance of future ingredients. Our shared aim extends beyond this pivotal moment, targeting a wider scale European launch in 2025-2026 with a whole range of products,” says Pasi Vainikka, CEO at Solar Foods.
Fazer transforms innovations into tasty products
The limited edition of Taste the Future chocolate snack bar powered by Solein® will be introduced at selected The Cocoa Trees candy shops in Singapore. Fazer will also arrange an open tasting on 18th and 20th January at Raffles City Shopping Centre’s The Cocoa Trees shop.
As the world is rapidly changing and it is increasingly difficult to predict consumer behaviour and requirements, direct consumer feedback is very valuable. With consumer feedback received through the tasting, Fazer will develop the product further and initiate preparations for potential wider launches in Europe once needed regulatory approvals have been received.
